Imagine this: Your client’s custom-branded box is delivered to a customer’s doorstep. It’s drizzling outside. If you used Dye ink, that beautiful logo is now a blurry, purple mess. Not exactly the “premium” experience they paid for, right?
Here is the 3-minute science:
Dye Ink is like sugar in water—it dissolves. It looks vibrant on day one but runs the second it gets hit by moisture or sunlight.
Pigment Ink (what we use at Foofon) is like fine sand suspended in liquid. Once it hits the cardboard, it stays there.
For the packaging industry, Pigment is the only real choice. It provides UV resistance (so colors don’t fade in shop windows) and waterproofing (so logos survive the rain). If you want your clients to come back, make sure their branding survives the journey.
